AI Influencer Brand Deals: Media Kit, Pitch Email and Pricing
Brands do pay AI influencers, if the niche fits and the audience is real. Here is how to build a media kit, write a pitch that gets replies, price your work and protect yourself in the contract.
Key takeaways
- Pitch small and mid-size brands in your niche first.
- Be upfront that the persona is AI: it is a selling point, not a secret.
- Price on engagement and usage rights, not just followers.
On this page
Are you ready for brand deals?
- You have posted consistently for at least 6–8 weeks
- Your engagement is real and steady
- Your niche and audience are clear
- You have 3–6 posts you are proud to show
Not there yet? Start with affiliate links and UGC, explained in how AI influencers make money.
What to put in your media kit
Tools like Beacons and Canva have media kit templates. Read our Beacons review.
A pitch email that gets replies
Subject: [Persona] x [Brand]: Reels idea for your [product]
Hi [Name], I run [Persona], an AI-generated [niche] creator followed by [number] people, mostly [audience]. I love [specific product] and have an idea: [one-sentence concept]. Last month our Reels averaged [views] views and [engagement]% engagement. Media kit: [link]. Would you be open to a short test campaign? Best, [Your name]
- Keep it under 120 words
- Mention one specific product and one specific idea
- Say clearly that the persona is AI-generated
- Follow up once after about a week
How to price your work
There is no fixed rate card for AI influencers. Price on these factors, and start lower to win your first case studies:
| Factor | Pushes the price up when… |
|---|---|
| Engagement | Your engagement rate is above average for your niche |
| Format | Reels and multi-post packages, not a single Story |
| Usage rights | The brand can use your content in its own ads |
| Exclusivity | You agree not to work with competitors |
| Speed | Tight deadlines or many revisions |
Contract checklist
- Deliverables, dates and number of revisions
- Usage rights: where, how long, paid ads or not
- Payment terms and late-payment terms
- Disclosure: how the post will be labelled (#ad, paid partnership)
- A clause confirming the brand knows the persona is AI-generated
- Who owns the final content
Disclosure rules in detail: are AI influencers legal?
FAQ
Frequently asked questions
How many followers does an AI influencer need for brand deals?
There is no fixed number. Small brands often work with a few thousand engaged followers in a clear niche.
Should I tell brands my influencer is AI?
Yes, always. Hiding it can break contracts and advertising rules, and openness is often a selling point.
How much should an AI influencer charge?
It depends on engagement, format, usage rights and exclusivity. Start lower to build case studies, then raise rates.
Keep reading
Related guides
The complete AI influencer guide
What AI influencers are, how they earn, the tools and the rules, all on one page.
How to create an AI influencer
The full step-by-step process, from character brief to first brand deal.
AI influencer examples
Real AI and virtual influencers and what each one teaches.
One Comment